Imtiaz Farookhi: consumers may pay more for homes that save them money on energy bills
Research from NHBC suggests that contrary to popular industry opinion, housebuyers may be willing to pay a premium for more energy efficient homes.
Speaking at the annual Zero Carbon Hub conference NHBC chief executive Imtiaz Farookhi said results of the NHBC’s latest customer attitude survey showed housebuyers “may be willing to pay a premium where there are clear savings on energy bills”.
The survey found two thirds of occupiers of new homes were happy with their energy bills compared with only one third in older homes. Farookhi said this achievement was impressive given rising fuel prices in recent years, and added that housebuilders must give buyers better information bout how to run their homes efficiently. t
The NHBC survey is published next week on February 14th.